I thought I’d put up a quick post about website authority and why it’s so important. The problem in our industry is that people see Internet Marketing as a “get rich quick” solution. They create WordPress sites, send tons of SPAM backlinks and hope to make millions. Whilst this strategy does work for some people – it’s not sustainable in the long-term. Google isn’t stupid and all their “animal” (Panda/Penguin) updates are implemented to tackle what they consider “churn & burn” sites.
That’s why I advocate building authority. When you reach the top – you are invincible and Google can’t touch you. You can break every single Internet Commandment like “Thou Shall Not Copy Content”, “Though Shall Write In Good English” (these don’t actually exist. I just made them up). I know you think I’m crazy but let me explain…
Wikipedia is a website we all know well but probably don’t trust. It’s quite the paradox really and one that fascinates me. You see, Wikipedia’s content is updated by it’s readers and here lies the problem. With so much content (like millions of pages of content) nobody has the time or the resource to check every single article. Wikipedia has an abundance of duplicate content, poor grammar, poor spelling (at least in English), and dodgy link profiles. It also has a 1M+ incoming links with over-optimized anchor text (see screenshot). Now Google explicitly tells us that all of the above is a violation of their Webmaster guidelines. If you did this on your site, you would be punished by the G Man.
So, why hasn’t Wikipedia.com been punished? C’mon, you know this – Wikipedia has an INSANE amount of authority and trust and that’s why it’s bulletproof. Look at the screenshot below:
These are stats we can all dream of. 1M+ dofollow links, 40K referring domains, 2M+ backlinks. It really doesn’t matter what goes on at Wikipedia.com – Google will never stop loving it. This is backed up by Wiki’s PR8 status. There are more examples I can show you like these. None of these sites will get punished because they are authorities in their niches. You can run negative SEO gigs on them and it won’t make a difference. They are all bulletproof.
So the morale of this story is – focus on authority and the rest will take care of itself. You can build authority by reaching out to the big hitters in your niche and grabbing a link off them. Look at the videos I have posted where I show you how to find some great, high PR links in any niche pretty quickly.
That’s all for today.